ACR2017

About ACR

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The mission of the Association for Consumer Research is to advance consumer research and facilitate the exchange of scholarly information among members of academia, industry, and government worldwide.

One of the key functions of ACR is to facilitate the growth and advancement of the field of consumer research. To this end, ACR hosts and supports a number of conferences as well as reviews and publishes scholarly research publications: ACR Asia-Pacific Conference,  ACR European Conference y ACR Latin American Conference.

This mission is reflected in the ACR logo   which symbolizes the three interest groups, the members of academia, industry, and government, whose scholarly exchange and collaboration reflect the essence of ACR. 
 
Beyond affirming ethical research conduct as a basic moral value, ACR recognizes the importance of ethics in the exchange of scholarly information and stands behind basic principles of research conduct; namely (a) honest design, analysis, reporting, and representation of research and (b) respect for others involved in the research process (e.g., coauthors, reviewers, respondents and readers).

La misión de la Association for Consumer Research, ACR es avanzar en la investigación de los consumidores y facilitar el intercambio de información científica, entre los miembros de la academia, la industria y el gobierno en todo el mundo.

Una de las funciones principales de la ACR es facilitar el crecimiento y progreso del campo de la investigación de los consumidores, por este motivo, acoge y apoya una serie de conferencias y publicaciones de investigación académicas a nivel mundial: ACR Asia-Pacific Conference, ACR European Conference y ACR Latin American Conference.

 

Lo anterior, se refleja en el logotipo de la ACR, el cual simboliza sus tres grupos de interés, la academia, la industria y el gobierno, cuyo intercambio académico y de colaboración reflejan la esencia de la Asociación.

Más allá de predicar la conducta ética en la investigación como un valor básico, la ACR reconoce la importancia de la ética en el intercambio de información académica y promueve los principios básicos de la conducta de investigación. Estos son: a) diseño honesto, análisis y presentación de los informes de la investigación y b) el respeto a otras personas involucradas en el proceso de investigación (por ejemplo, coautores, revisores, encuestados y lectores).

 

Pontificia Universidad Javeriana Cali

PUJ is a private Jesuit university founded in 1604 in Bogota, where it has its main campus. Cali’s Campus was founded in 1970 to serve the growing western Colombian region. PUJC serves approximately 7,000 students with about 320 full time professors. It has nineteen undergraduate programs and 23 graduate programs. PUJC’s Business School offers four undergraduate programs (business administration, accounting, economics, and international business) and four graduate programs (MBA, Executive MBA, Master in Finance, and Master in Marketing). It is located in the outskirts of southern Cali in an area of 185,000 square meters; its facilities are modern and equipped with the latest technology.

La Pontificia Universidad Javeriana es una institución privada jesuita fundada en 1604 en Bogotá, en donde tiene su campus principal. La sede en Cali  fue fundada en 1970 para servir a la creciente población de la zona occidental de Colombia. La Universidad cuenta con aproximadamente 7.000 estudiantes y cerca de 320 profesores de tiempo completo. Tiene 19 programas de pregrado y 23 programas de posgrado. La Facultad de Ciencias Económicas y Administrativas ofrece cuatro programas de pregrado: Administración de Empresas, Contabilidad, Economía y Negocios Internacionales, y cuatro programas de posgrado: MBA, Executive MBA, Máster en Finanzas, y Máster en Marketing. La Institución se encuentra ubicada en las afueras del sur de Cali, en un área de 185.000 metros cuadrados; sus instalaciones son modernas y están equipadas con la última tecnología.

ACR Latin America Conference 2017

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La Conferencia en América Latina se ha realizado en 3 ocasiones: 

2014: Guadalajara, México
2008: Sao Paulo, Brasil
2006: Monterrey, México

ACR LATIN AMERICA 2017

On behalf of the Planning Committee we would like to welcome you to the 2017 ACR Latin America Conference. ACR Latin America will be held in Cali Colombia and organized by Pontificia Universidad Javeriana, during the 6th ,7th and 8th of July 2017.

En nombre del  Comité Organizador queremos darles la bienvenida a 2017 ACR Latín América Conference que se llevará a cabo en la ciudad de Cali – Colombia durante los días 6, 7 y 8 de julio de 2017, organizada por la Pontificia Universidad Javeriana Cali.  

Objective:

The purpose of the ACR 2017 is to create a space to present new trends in consumer research in the 21st century. The Conference, New Trends in consumerism in the 21st Century: “From Magical Realism to Realizing Magic in the Market Place”, is expected to motivate new perspectives in consumer research that moves research from a reality full of fabulous characteristics (magical realism) to a reality where the impossible is possible (magic).

The conference aims to provide a forum for different research paradigms and approaches in consumer research. In addition, the conference plans to facilitate connections among Latin American academics, practitioners, public policy makers, and consumers. Furthermore, the conference hopes to facilitate connections among Latin American, European and North American researchers.

Objetivo 

El propósito de ACR 2017 Latin American Conference  es crear un espacio para presentar las nuevas tendencias en la investigación del consumidor del siglo XXI. El tema del evento es: Nuevas tendencias en el consumismo en el siglo 21: ‘Del Realismo Mágico a reconocer la Magia en el Mercado’; con esto se espera motivar nuevas perspectivas en la investigación de los consumidores, llevando la investigación de una realidad llena de características fabulosas (realismo mágico) a un realidad donde lo imposible es posible (magia).

Con el evento se espera proporcionar un foro para discutir los diferentes paradigmas y enfoques en la investigación de los consumidores. Además, la conferencia tiene previsto facilitar las conexiones entre académicos latinoamericanos, empresarios, responsables de las políticas públicas y los consumidores. Igualmente, facilitar las conexiones entre los investigadores latinoamericanos, europeos y norteamericanos.


Click here for see the International planning committee

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Valor de inscripciones:

Cali

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Cali, capital of the state of Valle del Cauca in Colombia South America, is a vibrant modern growing urban city of approximately 2.4 million residents, making it the second largest city in Colombia. Cali, nested between two chains of the Andean mountains, is the center of western Colombia economic growth due to its proximity to the largest Colombia port, Buenaventura, and to the many firms it host, including international firms such as Colgate-Palmolive, Baxter, Johnson & Johnson, Akzo Nobel, Unilever, and Metecno, among others, and domestic firms, such as Carvajal, Tecnoquimicas, Colombina, and Manuelita to name a few. 

Cali is located 3,281 feet above sea level and its average temperature is 77 °F (25°C) with an average low temperature of 65°F (18.5°C) and an average high temperature of off 88°F (31°C).
 
Cali is well known around the world for its salsa dancing. It is served by an international airport with direct flights from Miami, Panama City, Mexico City, Santiago de Chile, Lima, Sao Paulo, Madrid, and New York City among other cities. The airport is located 25 minutes from Cali. It has several international recognized hotels such as Radisson Royal Hotel, Intercontinental Hotel, Marriott, Four Points by Sheraton, and Hampton by Hilton as well as local hotel chains such as Hotel Club Campestre and Dann Carlton Hotel among others.

Cali, capital del departamento del Valle del Cauca en Colombia, América del Sur, es una vibrante ciudad moderna en crecimiento, con una población aproximada de  2,4 millones de habitantes, lo que la convierte en la segunda ciudad más grande del país. La ciudad, ubicada entre dos cadenas de la cordillera de Los Andes, es el centro del crecimiento económico del occidente del país, debido a su proximidad con el puerto más grande de Colombia, Buenaventura, y porque la ciudad ha acogido a muchas empresas, incluyendo algunas multinacionales como Colgate Palmolive, Baxter, Johnson & Johnson, Akzo Nobel, Unilever, y Metecno, entre otras, y es sede de las más importantes empresas nacionales, como Carvajal, Tecnoquímicas, Colombina, y Manuelita.

Cali se encuentra a 3.281 pies sobre el nivel del mar. Su temperatura promedio es de 77°F (25°C), una temperatura mínima promedio de 65°F (18.5°C) y una alta temperatura máxima promedio de 88°F (31°C).

La ciudad es bien conocida en todo el mundo por su baile de salsa. Es atendida por un Aeropuerto Internacional con vuelos directos desde Miami, Ciudad de Panamá, Ciudad de México, Santiago de Chile, Lima, Sao Paulo, Madrid y Nueva York, entre otras ciudades. El aeropuerto está situado a 25 minutos de Cali. La ciudad cuenta con varios hoteles internacionales reconocidos, así como algunos de cadenas hoteleras locales, como el Hotel Club Campestre y en Dann Carlton, entre otros.

 

 

 

Hotel sede del evento: Hotel Dann
Enlace para reservas: www.hotelesdanncali.com.co

Hotel sede de la conferencia 

Hotel Dann Carlton Cali, Torre de lujo
Habitación sencilla  $260.000  diarios más impuestos
Habitación doble, tarifa por persona,  $130.000 diarios por persona más impuestos 
Suite Carlton  $370.000 diarios más impuestos
Suite Majestic $900.000 diarios más impuestos 

Hotel Dann Cali, Torre tradicional 
Habitación sencilla $195.000 diarios más impuestos
Habitación doble, tarifa por persona, $97.500 diarios por persona más impuestos 
 
Impuestos correspondientes al 19% de IVA más $9.500 seguro hotelero, diarios por persona. 

Call for Papers English

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ACR 2017 Deadline Extension for Call for Papers – February 26, 2017

ASSOCIATION FOR CONSUMER RESEARCH LATIN AMERICAN CONFERENCE
From Magical Realism to Realizing Magic in the Market Place

July 5 - 8, 2017 Santiago de Cali, Colombia
Hosted by Pontificia Universidad Javeriana Cali

Conference Co-chairs:
Enrique P. Becerra, Ravi Chitturi and Maria Cecilia Henriquez

ACR Website: http://www.acrwebsite.org
Conference website: http://acr2017.javerianacali.edu.co


We are pleased to announce the 2017 ACR Latin American Conference, “From Magical Realism to Realizing Magic in the Market Place,” organized by School of Economic and Business Administration at Pontificia Universidad Javeriana-Cali, Colombia, workshops July 5th, and conference July 6th to 8th, 2017.

Cali is one of the most exciting and interesting cities in South America. Cali is a safe vibrant tropical metropolis in southwestern Colombia with a large diverse and festive population known for their music and dance with tropical tones, known as salsa. It is a perfect place to enlarge your academic and festive horizons.

The conference aims to create a space for consumer research that moves from a reality full of fabulous characteristics (magical realism) to a reality where the impossible is possible (magic), including research on emerging consumers and markets or moving from a reality of poverty to a reality of abundance.

Call for Papers, including special sessions, competitive and working papers, films, and roundtables.

Competitive and Working Papers - Submission Deadline Extended until February 26, 2017 with Notifications no later than March 15, 2017.

Special Sessions

Special sessions are 75 minutes long and intended to provide opportunities for focused and coherent discussion on topics of broad interest. A special session should include four presentations of research papers or three presentation of papers and one discussant.

A proposal including: A 500 word session overview briefly describing the objective of the session, why the topic is important, and how the papers fit together. To motivate the session, the overview should also list 1-2 questions all of the papers raise as a group. A 50 word abstract of each paper for publication in the conference program. A 750-1000 word abstract of each paper for evaluation and publication in the ACR Proceedings. Full references for each long abstract. The references do not count against the word limit and can be combined in a single list at the end of the document.

The proposal must be single-spaced, use Times New Roman Font size 12 point, with 1” margins. The word limits will be strictly enforced.

COMPETITIVE PAPERS

Papers representing completed research and dealing with substantive, methodological, or theoretical topics including: consumer, emerging markets, cross-cultural, multicultural, bottom of the pyramid, and Latin American market research issues are invited as Competitive Paper submissions. All authors should submit a 50 word abstract and 3,600 word (maximum length) paper using Times New Roman Font Size 12, 1” margins. The paper must contain full references. Empirical papers must contain a single table summarizing all results and can contain up to one figure (optional). References, table, and figure are not included in the word count or the page limit. Word limits will be strictly enforced.

The paper should comprise a brief introduction explaining what the research question is, why it is important, and how it fits with and advances current knowledge. Detailed descriptions of the studies and the data should follow, and a brief general discussion should list limitations and highlight why (and to whom) the findings make a difference. Descriptions of the method and analysis used in each study should be transparent. The fact that there is a word limit does not imply that fewer studies, weaker data, or obscure details are acceptable.

Authors have two publishing options for a Competitive Paper.

Option 1: Authors can choose to publish the full paper in the ACR Proceedings. Authors choosing Option 1 must upload a 50 word abstract and a 3,600 word (6 pages max) paper for review, along with references, one table summarizing the results, and one optional figure. Choosing this option implies that, if accepted, the paper will not be submitted for publication elsewhere.

Option 2: Instead of publishing the full paper, authors can choose to publish a 750-1000 word abstract in the ACR Proceedings. Authors choosing Option 2 must upload a 50 word abstract, a 750-1000 word abstract, and a 3,600 word (6 pages max) paper for review, along with references, one table summarizing the results, and one optional figure. Acceptance will be based on review of the 3,600 word (6 pages max) paper, but on acceptance only the 750-1000 word abstract (including references and table) will be published in the ACR Proceedings. Authors are free to submit their paper elsewhere for publication.

WORKING PAPERS

Submissions detailing ongoing research on substantive, theoretical, or methodological topics on consumer, emerging market, cross-cultural, multicultural, bottom of the pyramid, and Latin American research issues are sought for the Working Papers sessions. These sessions provide the opportunity to present results of research that is still in progress (i.e., with at least part of the data having been collected and analyzed, but not necessarily ready for submission to a journal).

ROUNDTABLES

Forums will be designed to help bring the field together by initiating discussions between people with different approaches to similar problems or those exploring areas different from their current interests. Forums include Roundtables will be based on an application process.

Proposals must list a minimum of 5 additional people who have agreed to attend. Roundtables provide an opportunity for a group of researchers to discuss cutting-edge research ideas and/or technical issues (e.g., eye tracking, mTurk alternatives, mobility and/or intersectional qualitative techniques etc.), generate new ideas, develop collaborative relationships, and share their interests with the broader ACR community. They are intended to focus on a specific topic or issue, but are deliberately structured to be open-ended to encourage new ideas and insights. Roundtables are designed to complement the more formal presentations in Competitive Papers and Special Sessions. We encourage roundtable organizers and participants to plan and exchange ideas before the official roundtable discussions to increase benefits from the session. There are several ways in which these pre-roundtable interactions could be conducted, for example participants’ email exchanges moderated by the roundtable organizers, as well as dinners and/or informal gatherings during the conference.

FILM

Submissions need to include signup information and 1) a short (40-50 word) teaser abstract (submitted through the conference website); and 2) edited video recordings on topics related to consumers and, preferably, directly depicting and analyzing consumers. Note: The video recordings for submission should be uploaded onto Vimeo (http://vimeo.com/) and then a link and password inserted at the end of the teaser abstract. The teaser abstract is only available to the Film Festival directors, each submitting author and the assigned reviewers of each submission. After decisions have been made regarding accepted submissions, the links and passwords can be removed from the teaser abstracts, which will then be put on view for ACR audience if a submission is accepted.

Eligible video submissions should be edited to a high standard using any of the desktop editing systems available. Submissions of 10-60 minutes in length are invited. Experienced reviewers (film filmmakers and visual researchers) will evaluate the submissions based upon: i) their topical relation to some aspect of consumer behavior, highlighting wherever possible actual consumers; ii) extension and/or modification of theory and/or theory-informed description; iii) theatrical or dramatic qualities (i.e., entertainment value); and iv) production / technical values. Every care should be taken by film authors to ensure they do not infringe copyright. To learn more: look at http://www.youtube.com/t/copyright_what_is. Deadline for film festival submissions is Sunday, February 26, 2017.

Thereafter the films will be reviewed and authors will be contacted to inform them if their video has been contingently accepted by May 1st, 2017. To be fully accepted the author/s need to modify their videos in line with recommendations of the film festival co-chairs and /or reviewers and provide an email to the film festival co-chairs as to what they have changed or what they have not. Alternatively author/s can also make their own improvements and provide a brief written rationale via email. This information and links to the original and modified versions of each film should be emailed directly to the film festival co-chairs by June 10, before 23:59 Central Standard Time. Final acceptance decisions will be made by June 17. Note that in the past film-makers have overwhelmingly found the contingently accepted then fully accepted approach highly productive as it facilitates higher quality video productions at an individual level and overall a more enjoyable film festival. After the film has been fully accepted, the author/s should submit a short trailer (1.5-2 minutes) by July 1st, 20167. Unlike the final video submission, the trailer should not be password protected and be available for public viewing via a Vimeo link. The trailer will then be linked to and screened on the conference website together with the teaser abstract as a means of arousing the curiosity of the ACR conference attendees. At the conference, please bring a DVD. Alternatively supply a Vimeo address for the final version the film, which can then be played via Vimeo on the computer. At least one author of each accepted film must be present at the initial showing of their films and be available to answer questions. Viewers will vote on "People's Choice" Awards to be announced at the Friday or Saturday luncheon. A “Judge’s Choice” Award will also be presented.

For further Information contact: acrcali2017@javerianacali.edu.co

Paper Submissions: https://easychair.org/conferences/?conf=acr2017.

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