The mission of the Association for Consumer Research is to advance consumer research and facilitate the exchange of scholarly information among members of academia, industry, and government worldwide.
One of the key functions of ACR is to facilitate the growth and advancement of the field of consumer research. To this end, ACR hosts and supports a number of conferences as well as reviews and publishes scholarly research publications: ACR Asia-Pacific Conference, ACR European Conference y ACR Latin American Conference.
This mission is reflected in the ACR logo which symbolizes the three interest groups, the members of academia, industry, and government, whose scholarly exchange and collaboration reflect the essence of ACR.
Beyond affirming ethical research conduct as a basic moral value, ACR recognizes the importance of ethics in the exchange of scholarly information and stands behind basic principles of research conduct; namely (a) honest design, analysis, reporting, and representation of research and (b) respect for others involved in the research process (e.g., coauthors, reviewers, respondents and readers).
Pontificia Universidad Javeriana Cali
PUJ is a private Jesuit university founded in 1604 in Bogota, where it has its main campus. Cali’s Campus was founded in 1970 to serve the growing western Colombian region. PUJC serves approximately 7,000 students with about 320 full time professors. It has nineteen undergraduate programs and 23 graduate programs. PUJC’s Business School offers four undergraduate programs (business administration, accounting, economics, and international business) and four graduate programs (MBA, Executive MBA, Master in Finance, and Master in Marketing). It is located in the outskirts of southern Cali in an area of 185,000 square meters; its facilities are modern and equipped with the latest technology.
ACR LATIN AMERICA 2017
On behalf of the Planning Committee we would like to welcome you to the 2017 ACR Latin America Conference. ACR Latin America will be held in Cali Colombia and organized by Pontificia Universidad Javeriana, during the 6th ,7th and 8th of July 2017.
En nombre del Comité Organizador queremos darles la bienvenida a 2017 ACR Latín América Conference que se llevará a cabo en la ciudad de Cali – Colombia durante los días 6, 7 y 8 de julio de 2017, organizada por la Pontificia Universidad Javeriana Cali.
The purpose of the ACR 2017 is to create a space to present new trends in consumer research in the 21st century. The Conference, New Trends in consumerism in the 21st Century: “From Magical Realism to Realizing Magic in the Market Place”, is expected to motivate new perspectives in consumer research that moves research from a reality full of fabulous characteristics (magical realism) to a reality where the impossible is possible (magic).
The conference aims to provide a forum for different research paradigms and approaches in consumer research. In addition, the conference plans to facilitate connections among Latin American academics, practitioners, public policy makers, and consumers. Furthermore, the conference hopes to facilitate connections among Latin American, European and North American researchers.
Click here for see the International planning committee
Cali, capital of the state of Valle del Cauca in Colombia South America, is a vibrant modern growing urban city of approximately 2.4 million residents, making it the second largest city in Colombia. Cali, nested between two chains of the Andean mountains, is the center of western Colombia economic growth due to its proximity to the largest Colombia port, Buenaventura, and to the many firms it host, including international firms such as Colgate-Palmolive, Baxter, Johnson & Johnson, Akzo Nobel, Unilever, and Metecno, among others, and domestic firms, such as Carvajal, Tecnoquimicas, Colombina, and Manuelita to name a few.
Cali is located 3,281 feet above sea level and its average temperature is 77 °F (25°C) with an average low temperature of 65°F (18.5°C) and an average high temperature of off 88°F (31°C).
Cali is well known around the world for its salsa dancing. It is served by an international airport with direct flights from Miami, Panama City, Mexico City, Santiago de Chile, Lima, Sao Paulo, Madrid, and New York City among other cities. The airport is located 25 minutes from Cali. It has several international recognized hotels such as Radisson Royal Hotel, Intercontinental Hotel, Marriott, Four Points by Sheraton, and Hampton by Hilton as well as local hotel chains such as Hotel Club Campestre and Dann Carlton Hotel among others.
Membership status on or prior to May 14, 2017 / between May 15 July 2nd, 2017
$320 / $420
$415 / $515
$270 / $370
Here is a short link to the registration - http://www.acrwebsite.org/go/LAACR2017Reg
Conference Hotel: Hotel Dann Carlton.
Carrera 2 # 1-60 Cali, Valle del Cauca.
Hotel Dann Carlton
Please consider the following details:
- [Important] The hotel rate is in local currency, Colombian pesos. Exchange rate is approximately: $2,900 Colombian pesos to a $1 USD.
- [Important] Hotel reservation will show total cost for all nights selected (not per night rate).
- The hotel rate includes buffet breakfast in the restaurant´s Hotel (Las Palmas)
- Taxes not included in the hotel rate.
Taxes: 19% VAT plus $ 4 USD hotel insurance, per night per person
Map: Google maps
2017 ACR LA Conference hotel venue is having issues accepting international credit cards (non-Colombia credit cards) and have asked us to tell you to use the attached form to make reservation via email.
Please email to: Jorge Perico-Medina
Hotel (Jorge Perico-Medina) will email you back asap confirming reservation and will provide type of room and rate per night stated in COL Pesos (it uses $ but it is pesos – rate is approx. 2,850 pesos to 1 USD$).
Format can be included in email; please complete one form per room – if you need a room for two, one form, if you need two rooms send a form per room needed.
Please include passport number(s) and your name(s) as it appears in passport.
For more than one person, please include all names (First Middle) and all passport numbers (same order as names).
Leave reservation number requested in form blank
Please state arrival date (check in date) and departure (check out date), as follows: Month [July – do not write a number], Day, Year
Select the type of room you desire – Dann Carlton Hotel is approx. $30 per night more expensive than Dann, its sister hotel – they communicate through a bridge in third floor.
Venue is at Dann Carlton Hotel Cali but you can reserve a room in its sister hotel – Dann.
Type of rooms available:
- Suite Majestic Dann Carlton (double bed up to two people – living and dining room) in Dann Carlton Hotel Cali.
- Suite Dann Carlton (double bed up to two people – living room) in Dann Carlton Hotel Cali.
- Deluxe Sencilla (queen bed – up to two people) in Dann Carlton Hotel Cali.
- Deluxe Doble (two beds – two people) in Dann Carlton Hotel Cali.
- Sencilla (queen bed – up two people) in sister hotel Dann.
- Doble (two beds – two people) in sister hotel Dann.
Following is an example of a completed form:
EVENTO ACR- 2017
TO: RESERVATION DEPARMENT: Jorge Perico-Median at firstname.lastname@example.org
Dann Carlton Cali Hotel
I would like to make a reservation as a follow:
Name (s) [as it appears in passport – First Last]
Check In [July 4, 2017]
Check Out [July 9 2017]
Type of room [choose type of room)
Number of nights 
Reservation Number [leave it blank]
I will pay this reservation at the hotel the day of arrival.
Click here for download the hotel reservation format.
Hotel Intercontinental, Avenida Colombia # 2-72 Cali, Valle del Cauca
Hotel Obelisco, Carrera 1 #4 Oeste - 49 Cali, Valle del Cauca