The mission of the Association for Consumer Research is to advance consumer research and facilitate the exchange of scholarly information among members of academia, industry, and government worldwide.
One of the key functions of ACR is to facilitate the growth and advancement of the field of consumer research. To this end, ACR hosts and supports a number of conferences as well as reviews and publishes scholarly research publications: ACR Asia-Pacific Conference, ACR European Conference y ACR Latin American Conference.
This mission is reflected in the ACR logo which symbolizes the three interest groups, the members of academia, industry, and government, whose scholarly exchange and collaboration reflect the essence of ACR.
Beyond affirming ethical research conduct as a basic moral value, ACR recognizes the importance of ethics in the exchange of scholarly information and stands behind basic principles of research conduct; namely (a) honest design, analysis, reporting, and representation of research and (b) respect for others involved in the research process (e.g., coauthors, reviewers, respondents and readers).
Pontificia Universidad Javeriana Cali
PUJ is a private Jesuit university founded in 1604 in Bogota, where it has its main campus. Cali’s Campus was founded in 1970 to serve the growing western Colombian region. PUJC serves approximately 7,000 students with about 320 full time professors. It has nineteen undergraduate programs and 23 graduate programs. PUJC’s Business School offers four undergraduate programs (business administration, accounting, economics, and international business) and four graduate programs (MBA, Executive MBA, Master in Finance, and Master in Marketing). It is located in the outskirts of southern Cali in an area of 185,000 square meters; its facilities are modern and equipped with the latest technology.